Sunday, January 3, 2010

Starting a Mom Blog: What’s the Motivation?

Blogging is a way to create a presence in cyberspace for a number of reasons. Mom’s blog for many reasons. In the age of product review perks from big companies, what is the motivation for mom bloggers?

It is true that your motivation will either spur you on to continue or lead you to quit in midstream. Determining your motivation before you begin a blog can keep you honest throughout your blogging experience.

1. Keep in touch with family and friends. Many of the mom blogs on the Internet won’t take off virally like the ones you read about. They are created as a way to share photos of the new baby and stories about his or her activities. For soldiers overseas and family members living miles apart, using webcams and blogs help them to stay connected with their family.

2. Sharing knowledge with other women is important. Moms crave interaction with other moms and women in general. There is no handbook for perfect child rearing so moms share what they have learned or situations they are in and need advice about on their blogs. If even one mom’s life is changed for the better then it was well worth the effort.

3. Sharing stories about kids. When you upload photos into cyberspace, remember that these photos could end up anywhere else on the Internet. Avoid posting embarrassing pictures of your children or anything that you wouldn’t want shown anywhere else.

4. Take the good with the bad. As a blogger, you are going to get feedback. Everyone won’t be complementary with their opinions of your views on life and the world. Be prepared for negative feedback and crazy people. It can be disconcerting the first time but you’ll develop a thick skin as you strive to make a difference.

5. Make a few bucks online. There are many ways to monetize a blog. Joining affiliate programs can bring you money as you blog away about your favorite topic – your family. There is nothing wrong with making money while you blog. The problem is coming in when moms make money with their blog posts, specifically product reviews that are a result of company freebies and monetary compensation. This isn’t to say product reviews shouldn’t be done and free products shouldn’t be accepted, but be honest about what you review. If you didn’t like something about a product, say so. Remember, you have readers who are counting on you to be honest with them…don’t sell them out just to make a few dollars.

6. Being true to yourself. At the end of each day, you will have to look at yourself in the mirror. Will you like what you see? Some believe that mom bloggers are selling out to the corporations. If you are not, maintain your integrity even in the event of company courting. It is not a crime to take free merchandise. Make sure that you inform your readers about the free items and give your honest opinion in the review, good or bad.

Are you thinking about beginning a mom blog? Examine your reasons for writing before getting started.

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